Industries · Food and hospitality
Lead capture for food and hospitality sales teams
Food, beverage and hospitality supplies are sold on daily rounds of outlets, in hotel and restaurant meetings and at the big food shows. SEL XP records who was met and what they want to try, sends the catalogue by WhatsApp and sets the next step.
On customer sites
- Who your team visits
- Restaurant and café owners, hotel procurement and executive chefs, supermarket buyers and wholesalers.
- What a visit is for
- Samples and a tasting, a price list, listing terms and a delivery schedule.
- How the week runs
- Daily rounds of outlets for distributors. Fewer, longer meetings for hotel and catering projects.
At exhibitions
- Who comes to the stand
- Importers and distributors, retail and hotel buyers, private-label buyers, chefs, food and beverage managers and hotel procurement teams.
- What they ask for
- Samples, an export price list, minimum order, shelf life, halal and other certificates, Arabic labelling and exclusivity. For equipment: a quote, a demonstration and service cover.
- How long a deal takes
- A first trial order in 1 to 3 months. 3 to 6 months for a retail listing. 6 to 18 months for hotel equipment tied to a project.
The problem
What goes wrong between the meeting and the sale
- 01
Thirty outlets a day, nothing written down
A rep on a round talks to thirty buyers. Who asked to try the new line is remembered for the first five.
- 02
Fifty samples to send, to whom?
Everyone was promised a sample. Which product, which address and who is sending it was agreed out loud and written nowhere.
- 03
Buyers answer WhatsApp, not email
An importer on the show floor will read a message tonight. An email with a heavy price list attached may never arrive.
- 04
The same buyer hears two answers
An importer speaks to two of your people on different days and is quoted two sets of terms. Neither knew about the other.
How SEL XP fits
Built for the way food and hospitality teams sell
Capture at the pace of the stand
A quick lead takes a name and a note. A bowl of cards is batch scanned in a minute and reviewed when the stand is quiet.
Price list by WhatsApp
One tap opens WhatsApp with your message and a link to the buyer's page of catalogues and price lists.
A task for every sample
Which product, for whom and by when. The team's open and overdue tasks are one list for the manager.
The same importer, met twice
The app warns when a colleague has already met this person, and shows their note before you quote terms.
Sorted by what they want
Product interest, buying role and timing sort the buyers, and the score shows who is ready for a trial order.
What the show produced
Leads against target, what visitors asked about most, and how fast each got a first message.
A basement kitchen, a full hall, and no signal
Where your reps work, the network often gives out. Leads, voice notes and tasks wait on the phone, encrypted, and send themselves later.
See the whole productAt an exhibition, start to finish
What your team does, and when
- Before
Load price lists and product sheets as catalogues by range. Write the WhatsApp message in English and Arabic.
- On the stand
Quick leads at the counter, batch scan the bowl of cards each hour, and a task for every sample promised.
- Each evening
Check for buyers met twice, and hand each market's leads to its export manager.
- The week after
Samples go out against the task list. Reminders chase any buyer who has not had a first message.
Case studies
Food and hospitality: two teams, worked through
One team that sells on customer sites and one on an exhibition stand.
ScenarioIn the field
A kitchen equipment supplier's engineers on hotel projects
A hotel kitchen is bought once, some eighteen months after the first meeting. Consultant, owner and contractor each decide a part, and the thread between them lived in one engineer's memory.
- Team
- 6 project sales engineers in 2 teams, 1 sales manager
- Field
- Hotel project sites and consultants' offices
- CRM
- Odoo
ScenarioAt an exhibition
A food exporter meeting importers from twenty countries
Five days, a tasting counter and a queue. Every importer was promised samples and a price list, and some heard two different sets of terms.
- Team
- 8 on the stand, 3 export managers
- Show
- A five-day food exhibition in Dubai
- CRM
- Odoo
The calendar
Upcoming food and hospitality exhibitions in the Gulf
Dates checked against the organiser's or the venue's own site. Open a show for its venue, organiser and official link.
Questions
Food and hospitality: what teams ask
Does it suit daily rounds of outlets?
Yes. A rep adds an outlet's buyer as a quick lead, with Daily sales visit as how they met, taps what they asked to try and sends the catalogue by WhatsApp. It records the conversation and the next step. It does not take orders or hold stock.
How do food exporters keep track of samples promised at an exhibition?
Make each promise a task at the moment it is made. In SEL XP the rep adds a task to the lead saying which product to send and by when. It shows on their own list, the manager sees what is overdue, and it goes to the CRM as a to-do.
Can we send price lists to buyers on WhatsApp?
Yes. The app opens WhatsApp with your approved message and a link to a page made for that buyer, listing the price lists and product sheets that match what they asked about. Nothing heavy is attached.
Is it quick enough for a busy tasting counter?
Yes. A quick lead needs only a name and a note, and a stack of business cards can be photographed in one go with batch scan. The details are filled in afterwards, when the stand is quiet.
See it with your team
Leave every meeting with a next step.
Tell us how your team sells: on customer sites, on the road or at exhibitions. We will show you the app with your products, your team structure and your CRM in mind.
- What happens next
- Day 0You send the form. We reply within one working day.
- 30 minA call on your screen: capture, follow-up, CRM and what your managers see.
- Set-upWe build your workspace with you: companies, teams, products, wording.