Industries · Construction and building materials
Lead capture for construction and building materials sales teams
Building materials are sold on construction sites, in consultants' offices and showrooms, and at the big construction shows. SEL XP records who your rep met, which products they asked about and what was promised, sends the right catalogue, and puts the lead in your CRM within a minute.
On customer sites
- Who your team visits
- Contractors' procurement managers and site engineers, consultants and specifiers, developers' project teams, and traders.
- What a visit is for
- A sample, a data sheet and approvals, a price for a bill of quantities, a mock-up on site and a delivery date.
- How the week runs
- Several sites and offices a day. One project is visited many times between specification and order.
At exhibitions
- Who comes to the stand
- Contractor procurement managers, consultants and specifiers, developers, and many traders and distributors from the Gulf, Africa and South Asia.
- What they ask for
- A catalogue, a price list or a quote against a bill of quantities, samples, technical submittals, minimum order and lead time, distributor terms.
- How long a deal takes
- Weeks for stock and trading orders. 3 to 12 months when a product has to be specified into a project.
The problem
What goes wrong between the meeting and the sale
- 01
Two kinds of buyer, one pile of cards
A trader wants a price today. A consultant will specify you into a tower that breaks ground next year. In a stack of cards they look the same.
- 02
Samples promised, samples forgotten
Forty people were told a sample would follow. Nobody wrote down which finish, or who would send it.
- 03
Six sites in a day, one notebook
A rep sees a contractor, a consultant and a site engineer before lunch. By the evening the promises have blurred and the cards are in the car.
- 04
Nobody can say what the show produced
The stand cost a great deal. A month later the only number anyone has is how many cards came back.
How SEL XP fits
Built for the way construction teams sell
Sorted as you capture
Role, timeline and product interest take three taps. The score separates the project that needs a specification from the trader who wants a price.
Batch scan after the rush
Photograph the whole stack in a minute. The cards wait in a queue, already read, for you to add what you remember.
Every promise is a task
Send a sample, send a submittal, quote the bill of quantities: each has an owner and a date, and the manager sees what is overdue.
Project team or distribution team
A manager hands project leads to one team and trading leads to another, or splits a batch evenly across a team.
A number for the show
Leads against target, qualified leads, pipeline by currency and time to first follow-up, with leads by day and by person.
Arabic and English cards
Cards printed in Arabic, English or both are read as they are, and the follow-up goes in the language you choose.
The evening handover
The manager's phone shows the day by team. Project leads go to one team and trade leads to the other, each to whoever has the fewest open.
See the whole productAt an exhibition, start to finish
What your team does, and when
- Before
Set targets for leads, qualified leads and pipeline. Load catalogues by product range. Agree who takes project leads and who takes trade.
- On the stand
Scan and tap in the quiet moments, batch scan after the rush. Set a task for every sample and submittal you promise.
- Each evening
Hand the day's project leads to the specification team. Check who has hot leads with no follow-up.
- The week after
Work the task list: samples out, quotes sent. Export the list for the review meeting.
Case studies
Construction and building materials: two teams, worked through
One team that sells on customer sites and one on an exhibition stand.
ScenarioIn the field
A tile distributor's reps promising samples on site
Samples are promised on a building site or across a designer's table. The finish, the size and who would send it were agreed out loud and written nowhere.
- Team
- 6 sales reps, 2 in the sample room, 1 sales manager
- Field
- Visits to construction sites, contractors and design offices
- CRM
- None yet: spreadsheet export
ScenarioAt an exhibition
A facade supplier sorting specifiers from traders
Four hundred conversations in four days, of two different kinds. One team sells into projects, the other sells stock, and the cards do not say which is which.
- Team
- 9 on the stand: a project sales team and a distribution team
- Show
- A four-day construction exhibition in Dubai
- CRM
- Odoo
The calendar
Upcoming construction exhibitions in the Gulf
Dates checked against the organiser's or the venue's own site. Open a show for its venue, organiser and official link.
Questions
Construction and building materials: what teams ask
Does it work on construction sites?
Yes. A rep on site scans a card or types a name and a number, chooses Site visit as how they met, taps the products asked about and sets the next step, such as sending a sample. Sites often have no signal, so the lead is saved on the phone and sent when the signal returns.
How do I separate serious buyers from brochure collectors at a construction show?
Qualify at the moment of capture. In SEL XP the rep taps the visitor's role, what they asked about, when they need it and whether they asked for a quotation. The score sorts leads into hot, warm and cold, and the profile shows why.
Can it handle hundreds of cards a day?
Yes. Batch scan keeps the camera open so you can photograph card after card. Each one is read in the background and waits in a review queue with its fields filled in.
How do we make sure promised samples are sent?
Each promise becomes a task on the lead, with an owner and a due date. It shows on the rep's Today screen, the manager sees overdue tasks for the team, and with Odoo connected it becomes an Odoo to-do.
See it with your team
Leave every meeting with a next step.
Tell us how your team sells: on customer sites, on the road or at exhibitions. We will show you the app with your products, your team structure and your CRM in mind.
- What happens next
- Day 0You send the form. We reply within one working day.
- 30 minA call on your screen: capture, follow-up, CRM and what your managers see.
- Set-upWe build your workspace with you: companies, teams, products, wording.